Marty Chavez was cleaning toilets at a Monastery when God told him to go and work at Goldman Sachs. Since then, Marty worked his way up to become CIO of the world’s most revered investment bank. What’s amazing to me is that a third of Goldman’s global headcount are software engineers. That’s 11,000 people. That’s […]
Marketing Is the Key To The 3 Levers of Growth
Back in the ’80s when I coded for a living, ‘marketing’ was something sharp-suited, hard-drinking Mad Men did. As far I was concerned, ‘marketing’ was about interrupting people with TV, newspaper and radio ads. Is that all marketing is? Annoying ads? What’s the goal? Does it work? I didn’t really know or care. I had real work to do, like […]