There’s an unquestioned assumption in startup-land: Grow your startup, or die. It seems you don’t even qualify as a startup unless you aspire to grow as big and as fast as possible. If you’re not trying to be a unicorn then you’re merely a limp-wristed amateur. Here are 10 reasons not to grow your startup:
Marketing Is the Key To The 3 Levers of Growth
Back in the ’80s when I coded for a living, ‘marketing’ was something sharp-suited, hard-drinking Mad Men did. As far I was concerned, ‘marketing’ was about interrupting people with TV, newspaper and radio ads. Is that all marketing is? Annoying ads? What’s the goal? Does it work? I didn’t really know or care. I had real work to do, like […]