Engorah has developed a repeatable framework for finding traction.
We proceed in a series of 90-day ‘sprints’. You might get within sight of traction inside a single sprint. Typically it takes 2 or 3, sometimes more.
The time it takes depends on things like the stage your company is at right now, your level of commitment, the scale of your ambition and the size of your budget.
The worst that can happen is you decide you’re not going to find traction. That would probably be a good thing because you might otherwise have wasted countless months and even years on something that was never going to work. Plus you’ll be better equipped for the next project!